Research
Build or Buy 2027
What will independent business owners choose to build, buy, and trust AI to handle.
A five-minute survey for people who run a service business of 1 to 10 people.
Take the survey
CQ
Christian Quiver
EB
Eric Baxter
Closes
Tuesday, December 8, 2026
Results published
January 12, 2027
Get the results first
Leave your email
Take the survey
Who runs this
Aventide runs this survey. Aventide makes software for client businesses, so we say so up front. The questions are the same for everyone, and the full questionnaire and method will be published with the results.
Your answers are kept private and reported as totals, with a few short anonymous quotes. Your email is optional: leave it at the end if you want the results first or are happy to talk to us. How we handle personal data is in our Privacy Policy.
Questions
Who is this for?
People who run a service business of 10 people or fewer, solo included: coaches, consultants, practitioners, designers, photographers, doulas, tutors, agencies and similar. If you don’t run a business, or yours has more than 10 people, the survey ends after the first questions.
Do I need to use AI to answer?
No. “I don’t use one” is a full answer. We want to hear from owners who don’t use AI as much as from those who do.
What happens to my answers?
Your answers are kept private and reported as totals, with a few short anonymous quotes from the one open question. If you leave your email at the end, it’s stored with your answers so we can send you the report or set up a call. We never report anyone by name, and we delete your email once the report is out.
Is there a reward?
You get the results first. There’s no discount or prize: the report is the reward, and it’s free for everyone when it’s published on January 12, 2027.